The PUMP! Underwear fashion brand was launched ten years ago in Canada and it’s hugely popular amongst gay guys with its fun fashion designs and daring ideas around sexy, fitness and youth. PUMP! prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. PUMP! believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality”. Now to lift all our spirits as we come out of lockdown the guys at PUMP! have come up with a really upmarket, sleek look for you for the springtime parties to come.