Scorching hot at Prowler Soho

We love Prowler Soho’s sexy in-store events and this month they are launching Red Hot’s new underwear range, as well as promoting their Red Hot calendars and books. We asked the team at Prowler to tell us more about what’s happening.


Things are about to get scorching hot at Prowler Soho as the boys from Red Hot are back with a bang! Photographer Thomas Knights has brought together some of his hottest models for a special in-store underwear launch event on Friday 15 February at 6pm, so you’ll be able to meet his flame-haired hunks in person and purchase their range of underwear, calendars, books and more. The boys will also be signing the items you buy, so this is a unique opportunity to meet them in the flesh and get your purchases personalised!

The Red Hot underwear comes in brief, trunk and jock styles, and also in a variety of colours, making them a perfect addition to your undies draw. Made from soft, luxurious cotton, the underwear features the classic Red Hot logo on the waistband, and comes with a larger pouch, so it can accommodate even the biggest of boys. You’ll look and feel just as good as our six visiting models: Aaron Le-Blanc, Jake Rumble, Tommy Macnally, Jonathan Wrynne, Jay Pagan, Ben Donnelly in this great fashion-forward underwear.

Red Hot underwear is yet another addition to Prowler Soho’s unbeatable underwear collection. When it comes to underwear, we carry classic brands such as aussieBum, Addicted and PUMP!, as well as high fashion labels such as Emporio Armani, DSquared and Bjorn Borg. Add in gay favourites such as Andrew Christian, Curbwear, Diesel and more, and Prowler Soho is cemented as the best fashion retailer for gay men in Soho. Come and visit us to feed your underwear obsession.

We also have our own Prowler branded underwear, which you can stock up and save on with our special price double packs. Add to that our exclusive Super Saver offers and free goodies when you spend a certain amount, you can score some great deals at Prowler Soho! So come on down on Friday 15 February and visit us and the Red Hot boys for an evening to remember!

The Red Hot launch event is on Friday 15 February from 6pm at Prowler Soho, 5-7 Brewer Street, London W1F 0RE.

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