Treat yourself at Prowler for its 20th birthday!

This month the team at Prowler are celebrating two decades of innovative gay retailing and adding some zing to our sex lives with a host of events and special offers at the Soho store. Here we take a look at a few of their bestsellers to mark their 20th anniversary.


Bluebuck underwear was born in 2011 with the aim of creating eco-friendly underwear aimed at a rugged, natural and masculine guy, someone adventurous and outdoorsy. All their underwear, like the selection you can see here, is made with super soft organic cotton. Production is 100% made in Europe in factories using renewable energies.

Skins Cube

The Skins Cube is a fantastic idea and a bedside staple. No more clumsy drawer-rummaging and ripping off strips. Each easy-to-use box contains 16 ready-to-use super high quality Skins condoms. Single condoms mean no strips and that means no rips, ensuring you’re as protected as possible!


Powerect is a convenient, fast-acting cream specifically designed for all men seeking greater sexual performance and enjoyment, as well as men requiring extra levels of support in the heat of the moment. Its unique concentrated formula, made with 100% natural ingredients, aims to deliver rapid results allowing you, (and your partner) to enjoy intense arousal and maximum pleasure.

Mister B

Mister B is a hugely popular brand at Prowler and following the success of their urban streetwear collection, they are back with a 2017 spring/summer collection of swimwear items and streetwear looks. The swimwear designs were inspired by pop art with a twist, and feature fun and sexy slogans and words. The streetwear is made in Portugal with high quality fabric and special mesh in all the right places, in colour combinations of navy blue with neon yellow and black with red. All of the items are fun and very sexy.

JO lubricants

JO is the leading lubricant brand in the adult market in the USA and they use the highest grade ingredients to deliver quality products. Their biggest seller is H2O, a water-based lubricant designed to supplement the body’s natural lubrication. Formulated using a purely plant-based glycerin, provides a silky smooth and comforting glide with no stick or tack residue. There’s also an H2O Anal version, which is also toy friendly and H2O Jelly designed for adventurous play. JO also make a premium range of silicone-based personal lubricants, designed with a body that starts off thick and then melts into an almost not there silky smooth glide.

Swiss Navy

Swiss Navy Personal Lubricants are packaged in a leak-proof bottle with a convenient single-hand locking pump for easy application. They are formulated with the highest grade ingredients, non-scented and all are condom compatible. Their uniquely designed bottles have a clean and sleek high end appearance and are all designed to be leak proof with a locking pump. The range includes silicone and water based lubricants plus ones designed especially especially for anal sex, flavoured and cleaning products.

Prowler Soho, 5-7 Brewer Street, Soho, London, W1F 0DR.


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