Shopping: Box Underwear

BOX underwear has fast been going from strength to strength and nothing proves this more so than an expansion of its range. Read on for all the details.

Reality TV star Dan Osborne is known for his rippling muscles and boyish charm, while distinctly British brand BOX menswear has been busy flooding our social media newsfeeds for the past year with videos of scantily clad male models.

Now the two have teamed up for to promote the latest in the BOX menswear range: pale pink boxers and briefs.

In fact, the pale pink shade is just one in a whole new range of colours set to launch at BOX. There will also be new XS and XXL sizes in its men’s underwear coming soon, too.

In the meantime, however, we’re a great believer in letting pictures such as these do the talking, so study these sizzling images of Dan thoroughly before buying a few pairs for yourself.

Browse the current range at, make your purchase and get yours in time for Pride season (which is now, FYI)

The buy one get one free offer is now finished but check out the web site for further special offers and bundles.

Buy your BOX underwear at

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