The PUMP! Underwear fashion brand was launched almost ten years ago in Canada and it’s grown in popularity ever since, especially amongst gay guys with its fun fashion designs and sexy daring ideas around sport, fitness and youth.
PUMP! prides itself on choosing fabric carefully, and often has custom fabric made for their underwear, specifically. Being a somewhat sporty brand, PUMP! believes their underwear should “feel natural and comfortable yet also be durable and of the highest quality”.
PUMP! is well known for innovative and comfortable fabric choices, often utilising soft, yet durable and long lasting mesh. PUMP! creates a trendy athletic underwear all its own.
You don’t have to be an athlete to feel like one in PUMP! Underwear.
The latest PUMP! collection is out now and this week we’re giving you a special look at some of the pants you could stuff into your boyf’s or best friend’s stocking this Christmas.