BOYZ ADVERTISING

If there's one magazine in London that gay men pick up, it's Boyz. It's the perfect way for gay men of all ages to keep in the loop about exactly what's happening in news, culture, fashion and entertainment, plan a night out or decide what to buy.

Distribution

Boyz offers a sizeable readership of over 70,000 readers every issue. 25,000 copies are distributed free every Thursday with every copy getting an average of three people looking at it. Gay households and flat shares keep Boyz around all week for easy reference to our comprehensive listings and the magazine is also available free online, with an additional 15,000 unique visitors reading us on the web.

Our Promise

Boyz is a lifestyle and entertainment magazine with a strict policy of non-explicit content, and has chosen to develop its strengths in quality editorial instead. This means we promise that your business and your brand will not be appear alongside hardcore sexual imagery when you to advertise.

Recently introduced editorial sections include improved arts coverage, Eating Out for restaurant reviews and planning where to eat and Body, our fitness and grooming section.

Reader Profile  

The typical Boyz reader is male, aged 18-44, active on the gay scene, and with high levels of disposable income. Highly recession-resilient, his social life is important to him, as is looking good and keeping up with the latest trends, fashion, and trying new things. Yet his life isn't confined to the gay scene; you'll also find the Boyz reader eating in shopping in the nearby stores, chatting on the latest iPhone, watching his favourite band or movie or hailing a cab home at the end of the evening. He travels regularly, is usually the first to upgrade, tips well and typically orders that extra glass - perhaps bottle - for the dinner table.

Gay Nightlife

London boasts the biggest gay scene in Europe and Boyz magazine is distributed across that scene every week.

Our listings are the most comprehensive out there, our club news the most up-to-date. Our online content is simple and easy to use when planning a night out.  Both the magazine and online versions give hints to the best nights out in our regularly updated One to Watch sections.

All adverts appearing in the magazine are also searchable in our online magazine viewer. Advertising packages are also available that include online and offline versions of Boyz

Download our Advertising specifications ......
BOYZ artwork specifications PDF